Sunday, September 30, 2012

A Night of Goodwill The Tetra Pak RFR - Recycle. Feed. Run Media Launch

Guests started trickling in at around 5pm in the beautiful MegaWorld Showroom at the McKinley Hill Information Center in Taguig City.

There were a mix of bloggers, running enthusiasts and members of the press. Mars Callo of, Jazz Runner Rene Villarta and the avid followers of HyperSports Philippines were all there to show their support and excitement for the upcoming event.

The arrival of Bearwin Meily, known as Runtarantantan the running community, lit up the room with smiles and laughter. He was the perfect host for the event as he provided the entertainment as well as first-hand knowledge of running as a sport.

HyperSports VP for Marketing, Lawrence Macalinao welcomed everyone to the event and VP for Business Development and Race Director Engr. Ralph Waldy Soguilon discussed the details of the event including the race mechanics and highlights.

Soon after, the dinner buffet was opened and everyone enjoyed a quick break of good food and good conversation.

But the light conversation soon gave way to a more formal press conference as Mr. Macalinao, and Mr. Soguilon were joined by Ms. Shiella Sorrel, Communications and Event Coordinator of Tetra Pak Philippines and Mr. Fritz Cruz, Senior Account Executive of Alouatta Group PR to answer the questions of the guests.

The questions raised were mostly focused on Tetra Pak and its intentions with the event. The members of the press were assured that Tetra Pak was in it for real and that this was only one of the many efforts that they make each year to disseminate information not just about the brand but on how to recycle their products.

Tetra Pak has recycling projects in schools in Metro Manila with expansions slated in the future to include more provinces and more schools. Tetra Pak packages are recycled into notebook paper, boxes, tissue papers and even roofs! It is interesting to note that Tetra Pak makes an effort to create end-user campaigns on how to recycle their products because there are not a lot, if any at all, of packaging companies that will go to such lengths.

With the Tetra Pak RFR - Recycle. Feed. Run, Tetra Pak hopes to engage runners and their family and friends on the company's efforts on recycling and reaching out to the community. Upon registration, runners will have to present at least two (2) clean and flattened Tetra Pak packaging. To encourage runners to bring more, they will get a 50peso discount on their registration fees if they present five (5) clean and flattened Tetra Pak packaging. 

But to those with a heart for children, they might want to bring even more because for every Tetra Pak packaging runners present, Tetra Pak will donate one (1) 200 or 250ml milk in Tetra Pak packaging to underprivileged children. The donation will be turned over to the beneficiary on the day of the event itself. This is in line with the worldwide Feed-a-Child program of Tetra Pak.

The launch ended with the guests receiving loot bags containing milk in Tetra Pak packaging and gift certificates for the race itself.

All in all it was a successful event and HyperSports and Tetra Pak were both hopeful that on race day, they will receive the same warm reception from the runners.

Register for the Tetra Pak RFR - Recycle. Feed. Run at Toby's, Runnr, ARC,ROX, SecondWind and online at

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