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Sunday, September 30, 2012

A Night of Goodwill The Tetra Pak RFR - Recycle. Feed. Run Media Launch


Guests started trickling in at around 5pm in the beautiful MegaWorld Showroom at the McKinley Hill Information Center in Taguig City.

There were a mix of bloggers, running enthusiasts and members of the press. Mars Callo of Pinoyfitness.com, Jazz Runner Rene Villarta and the avid followers of HyperSports Philippines were all there to show their support and excitement for the upcoming event.

The arrival of Bearwin Meily, known as Runtarantantan the running community, lit up the room with smiles and laughter. He was the perfect host for the event as he provided the entertainment as well as first-hand knowledge of running as a sport.

HyperSports VP for Marketing, Lawrence Macalinao welcomed everyone to the event and VP for Business Development and Race Director Engr. Ralph Waldy Soguilon discussed the details of the event including the race mechanics and highlights.

Soon after, the dinner buffet was opened and everyone enjoyed a quick break of good food and good conversation.

But the light conversation soon gave way to a more formal press conference as Mr. Macalinao, and Mr. Soguilon were joined by Ms. Shiella Sorrel, Communications and Event Coordinator of Tetra Pak Philippines and Mr. Fritz Cruz, Senior Account Executive of Alouatta Group PR to answer the questions of the guests.



The questions raised were mostly focused on Tetra Pak and its intentions with the event. The members of the press were assured that Tetra Pak was in it for real and that this was only one of the many efforts that they make each year to disseminate information not just about the brand but on how to recycle their products.

Tetra Pak has recycling projects in schools in Metro Manila with expansions slated in the future to include more provinces and more schools. Tetra Pak packages are recycled into notebook paper, boxes, tissue papers and even roofs! It is interesting to note that Tetra Pak makes an effort to create end-user campaigns on how to recycle their products because there are not a lot, if any at all, of packaging companies that will go to such lengths.

With the Tetra Pak RFR - Recycle. Feed. Run, Tetra Pak hopes to engage runners and their family and friends on the company's efforts on recycling and reaching out to the community. Upon registration, runners will have to present at least two (2) clean and flattened Tetra Pak packaging. To encourage runners to bring more, they will get a 50peso discount on their registration fees if they present five (5) clean and flattened Tetra Pak packaging. 

But to those with a heart for children, they might want to bring even more because for every Tetra Pak packaging runners present, Tetra Pak will donate one (1) 200 or 250ml milk in Tetra Pak packaging to underprivileged children. The donation will be turned over to the beneficiary on the day of the event itself. This is in line with the worldwide Feed-a-Child program of Tetra Pak.

The launch ended with the guests receiving loot bags containing milk in Tetra Pak packaging and gift certificates for the race itself.

All in all it was a successful event and HyperSports and Tetra Pak were both hopeful that on race day, they will receive the same warm reception from the runners.

Register for the Tetra Pak RFR - Recycle. Feed. Run at Toby's, Runnr, ARC,ROX, SecondWind and online at ayojak.com.ph

Friday, September 28, 2012

Something to Smile About: adventures after the Tetra Pak RFR Recycle.Feed.Run Media Launch

I would be lying if I told you that enjoyed dragging my fat ass from Katipunan to McKinley Hill on a Friday afternoon.

I left at around 3:30pm and after three jeepney rides, one train ride and plenty of walks in between (I had the stupid notion of bringing my laptop which was heavy and which I wasn't able to use anyway), I finally arrived at around 5-5:30.

The event was fantastic. I got to introduce Bearwin Meily, right smack on the moment when he decided to walk in to the loo. Impeccable timing from your's truly.

Needless to say, it was worth the effort just to see running friends tease me about my double chin and double belly (no, that was me teasing me, they were all kind and polite). I started for another long commute home with a race kit GC (which I have already offered to a lucky camper, but there are more to follow which I will raffle off here, so watch out and stay giddy) and a loot bag filled with milk in Tetra Pak packaging.

I'll tell you I was all frowns with all the commute and I was evil incarnate as I finally reached the MRT station in Cubao. So near to home!

And then, I guess, Christmas happened. It was funny and heartwarming and googly oogly and just so much of a coincidence that I couldn't help but feel so damn happy.

Here's what happened. I was rushing like a mad woman through the halls of the MRT station in Cubao, when I saw two small male children wearing supersize dirty shirts, paper-thin slippers and eating from a plastic bag of maybe not-spoiled rice. And you know, I was so happy it felt stupid. I opened my loot bag and gave each of them milk.

It was like the event was playing in front of my eyes! I mean, this is exactly what Tetra Pak RFR Recycle.Feed.Run was all about! And I had the chance of doing it directly, helping these kids. It was... fun. And the best of all? These kids weren't so far down, they weren't mad at world, in fact, when I gave them their milks (I gave them the chocolate milk ok? They were my favorite but heck they can have it.) they gave me back their smiles and they said, "Thank you po, Ate!"


Oh my baba ganoush! It was enough to rip my face into the biggest silliest smile ever. That night was perfect. And I hope everyone who attended the media launch was as lucky as I was. I hope they met children on the road and I hope they weren't stingy and were kind enough to share their chocolate milks.

It was a magical night. And it reminded me of how much joy it gives me to work with children.

So my readers, as much as we make efforts and train hard so we can run like the Tarahumara, let's not lose track of other important things. Like seeing a child smile as we share what's inside our loot bag.



Monday, September 24, 2012

Ensure to Endure Run Oct 21 Free Race Kit and First 15k Road Race



I am friends with the best people in the world. And one of those best people is Mia and she got me a free race kit for Ensure to Endure. This is one of those races where it's free to join. Free because you buy an Ensure product and you get a race kit if you so choose. This is NOT JUST A DISCOUNT guys, this is as in really no need to add cash to register, you just present your receipt and that's that. 


So as you can see, here's how it goes:

Easy huh? Yeah, they're great. Now I know 27 year old active females are not exactly the target market of Ensure but hey, our parents are, and why shouldn't we get to by them Ensure and get to race too, right?

So there. See you on October 21. This is also the first time I'm doing a 15k road race and honestly, being familiar with the buildings and roads I'm going to be running in, is giving me stomach ache more than running in an unknown mountain or grassland has ever made me feel. Somehow running a 31k trail run is much more calming than running a 15k road race. Lord knows how I'm going to survive a 21k road race. But sure, I'll give it a shot. What better time to start than with a free race. Hehe.

This is the race route and it looks terribly long but the twists and turns are promising, nothing worse than running a straight road that never seems to have an end, Dinalupihan stretch is that you? I am not ready for any small-scale BDM. But I can do this. I will endure haha!

So then, see you on the road. I need to get new shoes for these longer road runs. My Zems are great but since I'm not 100lbs I need to get more cushion if I want to run longer. Hopefully I will eventually get to my ideal weight which is 120lbs and then I can train to do long distances with my Zems. It will all workout.

For more details about the event you may visit Takbo.ph 

Let's run like the Tarahumara!

Love,
girlrunningbarefoot






Friday, September 21, 2012

Tetra Pak Recycle.Feed.Run UPDATED!

With all the races going on these days, runners have to think twice which races to join, because honestly, the registration fees don't come cheap.

The upside to that is that the companies who are sponsoring these events are being kept on their toes in coming up with relevant, enjoyable and meaningful events just to make sure that runners will participate.

Now, although most brands are quite new to the corporate social responsibility aspect of their business, Tetra Pak has been doing it since they were born, decades ago in Sweden. In fact, the company was built on the concept of having recyclable packaging: cartons instead of plastics.


So now we have juices, milks and all kinds of beverages in Tetra Paks so that the name has become a household name, a noun, much like Colgate and Pampers have come to represent toothpaste and baby diapers. We call almost every carton packaging Tetra Pak.

Having said that, Tetra Pak is a brand where we bet our money on. They will do good with our registration fees because of their recycling efforts worldwide and their Feed-a-Child program. Plus, since they have partnered with HyperSports, we are sure to have an enjoyable race day.



And that my friends, are very good reasons to join the event. But of course, there's more. It's all about recycling, right? And recycling is all about saving money too. So if you bring clean, flattened Tetra Paks, at least 5 pieces, you get a 50peso discount on your registration fee! How cool is that?



And then you get another 80peso discount if you already have the IPICOS timing chip that HyperSports uses in their running events! Having a reusable timing chip is a runner's way to lessen trash generated by races. It's a good idea to have one.
And that's 130pesos discount just by helping Tetra Pak and the running community recycle. Not a bad message huh? Plus I heard we're also going to get our loot bags early! As in, as soon as you register, you get Tetra Pak products. How cool is that? I'll tell you more about this event in my next blog posts. In the mean time, let us register, shall we?






Run like the Tarahumara! <3

Wednesday, September 12, 2012

Seeing Coach Jim, Registering for Pangasinan Great Run and Prepping for Tough Enough Media Launch in Fort Mag

Remember I was upset about Coach Jim's attendance during the season 4 of Milo Apex Running Clinic QC? Well, I am totally proud of him now. He's not only been present on the first day, but he's also present, again, today!

That's just special. It's nice to see the head honcho every now and then. Kinda gives you a boost. I'm just not so sure how he will cut his cake once Milo Apex opens up new venues.

New venues? :D Soon to be revealed! Watch out! <3

So another thing happened today, me and my friend Mia went to Secondwind Greenhills to register for the Pangasinan Great Run happening on Sept 30, 2012. I was initially planning on doing 21k but I opted for 10k because, heck, I'm not sure how the roads are in Pangasinan. What if it's all uphill? I'm dead meat. Anyway, their 10k has a medal too, so, not bad really. Plus we get to have free bus ride and free dorm. Not to mention a free beach vacay.

Oh and yeah, I'm suddenly an officer of Kyusi Runner, a SEC registered running club in QC. How cool is that?!

And tomorrow, I have a 6am trip back to Fort Mag in Nueva Ecija to prep for the Media Launch of Tough Enough, a true-blue Pinoy hardcore obstacle course right in the training grounds of the Special Forces of the Philippines. Yeah!

All in all, life is the best.

Let's run like the Tarahumara!

Tuesday, September 11, 2012

Long Time No Run! Update, update, update.

So let me see. it's been a while since I hit the road but that last time, I was running up Taklang Damulag (which roughly translates to "a big pile of Carabao shit" if it ever interests you to find out; it's right up there with Gulugod Baboy which means pig's spine).

So what was I doing in Taklang Damulag? I got lucky and was tapped to write for a running event called Tough Enough. It's going to be in Fort Magsaysay, Nueva Ecija. There was a swim in a murky dam (which I bailed out of, first ever swim where I felt like I was drowning), and the Special Forces 20 piece obstacle course which proved to be a pain in every living fiber of... them, because I didn't even manage to go through all of them. What can I say? I was a heavy bonita, okay? After that, you have to climb up the pile of shit, uhm, sorry, the mountain. Was it fun? Hell yeah!

Here's everything about Tough Enough:
https://www.facebook.com/ToughEnough2012





















So I'm coming back there this weekend for another run through with the race director, Thumbie, the main man for trail runs. It's gonna be three days there and I hope to get some more running because I gained weight baby girl and I really got to carve down my middle because it ain't lookin' anywhere near decent.

Also, Milo Apex Running Clinic Season 5 is finally here, loves! First day was last Monday and we got a pretty good workout, never mind that it rained during the first half, hey, we run crazy places, we can train in the rain, right? Coach Jim Saret was there and it was cool. We rocked seven stations, how's that for a first day Crossfit session?



But I wasn't too happy to hear that Coach Janette was no longer gonna be one of our coaches because we've really bonded over the past months and we were all kind of expecting her to be there. Anyway, we can always schedule something in her hometown in Batangas. An LSD in the mountains, that's not too bad at all.

Another thing running in my mind right now is getting a new shoe for long runs. As you may know, I am with the whole barefoot running concept, so I can make my feet stronger without the need for fancy schmancy prosthesis and what not (did I say prosthesis?), but I also have to acknowledge the fact that being a fat girl, if I want to do long runs, I need some cushioning on my feet, but they have to be shoes that came really close to a barefoot experience. And you know what? I found that shoe. The Brooks Green Silence. I am not even going to write anymore about it because it's giving me orgasms thinking about it (did I say orgasms? forget it, I said it was giving me the wriggly piggly, okay?). I fit it in and it fit like love.

So there! That's what's been up with me. I really need to free up more of my schedule and peel me off of my Cake Boss YouTube addiction so I can spend more time on the road. You can bet that if someone gifts me this shoe, I'll get my road time. :P

Til then, please push me off my work bench so I can start running like the Tarahumara!